Today’s question: Everyone’s book is .99 or FREE. Is mine worth more than that?
Short Answer: Most Likely
Confusing Answer: But readers might not pay it.
In this world of digital books, music and movies, more people are able to use one-click buying. That means impulse buying. Authors are capitalizing on this mentality.
We’re offering readers .99 books that are worth much, much more. When you went to a bookstore ages ago, you never walked out without spending $7 on a mass market paperback. Why the hell do you think you should have the same in a digital format for .99? Sure, no trees were murdered so your book can sit on your bookshelf and collect dust forever. But seriously, a book is a book.
Sorry if I sound a little disgruntled, but I’m tired of authors cutting their profits. I’m sick of hearing about readers who want something for nothing. One reader actually posted a review on a book I have for 2.99 but she got in a free promotion. It said, “Any books under 50k words should be free.”
Um, really? 50k words? For nothing! Do you go to McDonald’s and say that since you’re getting a 16 oz soda and not the 54 oz that it should be free? It’s EXACTLY THE SAME THING.
Authors have value. And many are de-valuing their work. They labored over a book for countless hours and are offering it for a bargain-basement price of $0.99. That means they’re making $0.35 a copy. I’m not even going to bring up feeding kids on that income. I’m talking about how it looks to the reading world.
It says…my books isn’t worth more than this.
Yes, discount your book for a freebie day or even a freebie week. Put it on sale for .99 or 1.99 for a while. But until we stop saying our digital books–which has the SAME DAMN CONTENT as those $12 trade paperbacks–isn’t worth spending money on, our work will always be de-valued.
Just my 2 cents. I’d love to hear yours!