A lot of authors ask this question…
Should I hire someone to help me promote?
In the publishing biz, there are tour companies where you pay a fee and they do the heavy lifting for you. Instead of you running around cyberspace, emailing every author friend you know with a blog and begging guest spots off big blogs that likely are overwhelmed with requests already, the tour company does it for you.
1. Networking — Often the tour companies can get you some very good venues. This means your outreach is sometimes bigger.
2. Time — the tour company does the legwork. This saves you time. Having more time means you can write. Or drink too much alcohol.
1. costly — some tour companies work cheap. You can get a tour under $40. The number of days may vary, and the number of stops may be limited, but the service could still fit your needs
2. lack of network — If you’re taking the time to make your own connections with reviewers and bloggers, that means these people are on your side forever (or until you piss them off). Then next time you need a book tour, you have a spreadsheet full of contacts